Clowt Content is your source for evidence-based content on a wide range of food and nutrition topics. Whether you are an individual, health association, public relations firm, food company or a nutrition and health publication, I provide written nutrition communications offering content for blogs, websites, presentations, newsletters, feature articles, referenced scientific reviews, product reviews, label copy and more.
Marci Clow, MS, RDN
I’ve been a Registered Dietitian Nutritionist (RDN) for almost 25 years (yes, I graduated college at age 15). I started my career as an RDN working in a clinical setting and realized that I needed to know more about dietary supplements because so many patients were using them. I began working in the supplement industry where I gained invaluable experience and insight into the benefits, risks and regulatory world surrounding supplements.
Over the years I’ve become passionate about nutrition communications and writing materials that can be trusted and easily understood. I enjoy the challenge of reading between the headlines and sorting through the barrage of misinformation which consumers now have available at their fingertips, which is the focus of my blog, Nutritious or Fictitious? I have developed a wide range of nutrition communication materials ranging from educational toolkits for retailers and referenced papers for clinicians, to label copy for dietary supplements and interpreting nutrition research for consumers. In 2013 I began to use my nutrition, regulatory and food expertise as a freelancer providing content for development of materials for websites, blogs, lectures, print, TV, and social media.
The word “clout” is used to describe one’s ability to influence their community, and RDN’s are the most credible influencers in the municipality of food and nutrition. As a writer I love a good play on words, as an RDN I feel strongly about providing evidence-based influential content on all topics related to food and nutrition, plus my last name happens to be Clow… hence Clowt Content, your source for evidence-based food and nutrition content with clout.
Why Clowt?
The word “clout” is used to describe one’s ability to influence their community, and RDN’s are the most credible influencers in the municipality of food and nutrition.
Endorsements
As president and CEO of Rainbow Light (now Nutranext) for over 30 years, I saw first hand how our leadership team was able to rely upon Marci Clow of Clowt Content for a vast array of communication and content needs. Marci has that rare ability to infuse well-researched, evidence-based content with a communication style that is relatable, accessible and effective in breaking down complex scientific concepts for “lay person” consumption. With a demonstrated ability to adapt voice, tone and technical level to address audiences ranging from regulatory professionals to peers in the scientific community, retail customers, dietary supplement consumers and social media platforms, Marci is a highly skilled communicator. Her can-do attitude, professionalism, reliability and sense of humor also make working with Marci a real pleasure.
My work with Marci on mass nutrition communications has been nothing short of exceptional. She is professional, reliable and easy to work with. As important her writing is clear, engaging and accurate. That trilogy is hard to find when providing professional writing in the field of nutritional sciences. I value her perspective and also know when I contract her services that I will be ensured the highest quality writing in our field. Thank you, Marci!
Marci’s experience in the supplement industry combined with her written and verbal communication skills has been a tremendous asset to the XYMOGEN technical writing team. She has a strong understanding of the regulatory climate creatively using this background to develop evidence-based label copy and Doctors Reference Sheets for our product line. I can always count on Marci to provide accurately referenced material, explained in a manner which allows both consumers and health care practitioners to clearly understand our products. I’d recommend her services for any company in need of a seasoned professional to develop food and nutrition communication materials.
Marci Clow is a consummate professional and natural spokesperson. As a featured nutritionist for Rainbow Light, Marci’s work was instrumental in rocketing earned media impressions by 14-fold. She was a regular contributor to major magazines and news outlets including CNN, Fox News, MSN and others. As a spokesperson and content writer, her disciplined research and clear voice were key to reinforcing thought leadership for a brand with a strong focus on prenatal wellness when the nutritional stakes are high and trust is paramount. In an arena where deadline pressures are the norm, Marci’s unshakable reliability and unflappable demeanor are tremendous assets. It’s a pleasure to recommend Marci for any nutrition content development or nutrition spokesperson role.
I had the pleasure of working with Marci for a few years as an expert source for commentary. Her writing was always so dynamic and detailed, and she was able to adjust the tone of her writing to suit both scientific and more consumer-friendly publications. Whether we gave her three days or three hours to complete an assignment, her writing was always well-written and thorough. Her knowledge of nutrition, supplementation and overall health and wellness is extensive, and she was definitely a valued asset to our team.
We consider ourselves fortunate that our nutritional supplements manufacturer referred us to Marci Clow, one of their top freelance writers. We engaged Marci to help us write copy for a new line of supplements designed to help people recover after their cancer treatments end. Marci is knowledgeable, respectful, flexible, efficient and has strong understanding of important FDA legal guidelines. We consider Marci to be “in-house” staff at this point and recommend her highly.